23 Sep 09
My uncle is family, but I have to give it to Mark Bittman here. He makes some very important points about what exactly goes on behind the Smart Choice label. A must-watch video! Some important points:
- The Smart Choice program is not a government program.
- Skippy brand peanut butter gets a checkmark (containing trans fat), but the store brand (with just peanuts and salt) does not.
- Companies that agree to the program apply to be certified and pay an application fee of up to $25,000.
