Snack Attack: Trader Joe’s Non Fat “Pleasantly Tart” Frozen Yogurt

By now, you guys have to know what a huge fan of froyo I am. It’s one of my favorite healthier sweet treats. I especially love the soft serve tart kinds that are often served with fun fruit toppings. That’s why I was so ecstatic to find out TJ’s had come out with its own version of tart froyo. Alas, TJ’s version is a poor imitation of the more expensive stuff.

For starters, the texture is just off. TJ’s version of tart froyo is hard scoop (I have to leave it out of the freezer for 10 minutes before I can even begin to serve it). If I’m dealing with hard scoop, I want it to be ice cream (or at least some delicious, ice cream-like flavor of Stucchi’s froyo!). The texture of the tart froyo sold at places like Pinkberry, etc., is half of why it’s so great.

The taste was also off. TJ’s froyo is too tart and not creamy enough. I know, it’s non-fat, but somehow, the retail places manage to make their stuff taste creamy while still containing no fat. The flavor balance in TJ’s version is just off. Maybe if they offered another version besides plain, the flat tartness wouldn’t be soo off-putting?

Mr. Joe, I think this is the first time you’ve let me down so completely. I’ll continue to eat my carton of your frozen yogurt because I’m not THAT picky and I want to save money going to the pricey froyo shops. But let this be a warning to you: I don’t love you unconditionally. If you let me down too many times, I’ll leave you in a hot second.

Oh, who am I kidding? I’ll never stop shopping at TJ’s!