Is This the Year We Say “No More” to the Food Industry?

I know what you guys are thinking: “That burger looks downright delicious. I bet it tastes delicious, too.” And I’m sure you’re right.

But it’s about time we look at what we’re eating more critically, and I’m thrilled that TIME has chosen to tell the story of our food. Sure, you’ve seen Food, Inc. You’ve read Fast Food Nation and Food Matters (or at least, I hope you have!), but have you really put your money where your mouth is — literally?

As Food, Inc. reiterates, we vote with every bite we take. Is it worth paying a few dollars more a pound for free-range, grass-fed meat? Ultimately, that’s your call. But I say we tell the food industry that yes, we as consumers are willing to pay more for food that’s grown in a sustainable and humane way. What’s more, we demand access to food like that.

I’ve had people complain to me that it seems like I spend a lot of money on food and that it’s unrealistic for most people. I disagree. I spend more on food because I make it a priority over other things. When I create my monthly budget, my grocery bill is often the first number I full in. Why? Because I believe what I put in my body is of utmost importance. I have loan bills, a car payment, and rent just like everyone else, so I firmly believe that if I can make it work, most people can, too. I love this excerpt from the article:

For all the grumbling you do about your weekly grocery bill, the fact is you’ve never had it so good, at least in terms of what you pay for every calorie you eat. According to the USDA, Americans spend less than 10% of their incomes on food, down from 18% in 1966.

So, Americans spend a relatively small percentage of their income on food and get comparatively more for their dollar. Yet, we still whine about anything that costs more than a happy meal.

But as the article says, cheap food comes with hidden costs. And you can bet we will pay those costs, whether environmental or health.

You can start small. Support local farmers at farmers’ markets. Ask people where your food comes from and don’t stop asking until you get an answer. Whether you’re vegetarian, vegan, flexitarian, pescatarian or 100% meat eater, become a conscious eater and remember: Now more than ever, you are what you eat!